For much of the year, the Jason Debus Heigl Foundation has been providing free pet food to help pet owners who have lost their jobs, had their hours cut, or been furloughed due to the Covid-19 pandemic. Without this assistance, many individuals and families would not have been able to afford to keep their pets and may have had to relinquish them to shelters. This problematic situation is compounded by the fact that the shelter system simply can not cope with a huge influx of animal surrenders from members of the public who are no longer financially able to care for their pets.
As of December 27, the Jason Debus Heigl Foundation will have donated 35,340 lbs of dry cat and dog food, 7,000 lbs of canned dog and cat food, and 22,546 lbs of cat litter, to people in communities that are facing economic hardship due to the health crisis. The food has been distributed in partnership with rescue organization Nuzzles & Co., whose staff have held a number of “Pop-Up Pantry” events at regular intervals throughout 2020.
“These dogs and cats are extremely important to families – our pantry staff hear stories from grateful pet owners as they drive up to receive pet food and cat litter. We will continue to help the community as long as we can!” said Cathy Green, Development Director for Nuzzles & Co.
If you would like to show you support for our vital work, and help ensure owners and pets stay together during this pandemic, you can make a donation here.
CAT’S PRIDE® INTRODUCES NEW FRESH & LIGHT ULTIMATE CARE® CAT LITTER
NATIONAL MEDIA CAMPAIGN FEATURING KATHERINE HEIGL, ACTRESS AND CEO OF THE JASON DEBUS HEIGL FOUNDATION™
CHICAGO (March 7, 2016) – Oil-Dri Corporation of America (ODC-NYSE), a leading manufacturer of quality cat litter and the inventor of lightweight litter, announces the launch of the new Cat’s Pride® Fresh & Light Ultimate Care®, a revolutionary litter that delivers the ultimate performance including 10 day odor control, the strongest clumps and low tracking. Cat’s Pride Fresh & Light Ultimate Care is the best lightweight litter and is 50 percent lighter than traditional scoopable litters.
As part of the launch, Cat’s Pride® is partnering with award-winning actress Katherine Heigl, best known for her roles in "Grey’s Anatomy", "27 Dresses" and "Knocked Up", as the face and voice of their integrated marketing campaign.
The campaign includes TV, print, digital and radio advertising. In addition, Cat’s Pride is proud to support the Jason Debus Heigl Foundation™, by donating a portion of every Fresh & Light Ultimate Care purchase to support the Foundation’s animal advocacy work.
"Cat’s Pride is excited to introduce consumers to our newest innovation in cat litter, Fresh & Light Ultimate Care. For 75 years, we’ve been committed to providing products that enrich the lives of cats and their owners," said Dan Jaffee, president and CEO of Oil-Dri, the makers of Cat’s Pride. "We are proud to partner with Katherine Heigl and the Jason Debus Heigl Foundation as they work to end the needless suffering of animals."