Donates one pound of litter to animal shelters for each jug purchased
CHICAGO (Jan. 10, 2018) — Cat’s Pride today announces its national “Litter for Good” program as part of its long-term commitment to help save America’s shelter cats through partnerships with and donations to animal welfare organizations across the country. The Litter for Good program encourages consumers to nominate their favorite animal shelters to receive free litter at www.catspride.com/litterforgood and to purchase a green jug of Cat’s Pride Fresh & Light litter. For every green jug sold, Cat’s Pride will donate a pound of litter to shelters nationwide to help animals in need, with the goal of five million pounds of litter donated this year and twenty million pounds by the year 2020. Cat’s Pride is also continuing to partner with actress, producer and animal rights activist Katherine Heigl to help promote the program through Litter for Good videos, TV commercials and social media advocacy to encourage all shelters around the country to participate. (more…)
In California City, a rural town about two hours north of Los Angeles, straight into the desert, there is a small animal shelter that operates on extremely limited resources. With a very tight budget, staff work hard to look after the cats and dogs in their care. Like many community oriented shelters, the facility is heavily reliant on local support and the tireless efforts of volunteers.
Heigl Foundation staff recently visited volunteer Jim Creighton at the California City Animal Shelter (CCAS) to lookat the facility and were impressed to see the remarkable work being done with so very little The Foundation was keen to try and help ease some of the financial pressures the shelter faces by working to improve conditions for the animals.
The air conditioner in the room that housed the shelter’s feline population was malfunctioning, and the cat cages were in a poor state of repair. In both cases the age of the objects meant replacement parts could not be sourced. Volunteer Diane Perry would also face a regular 50 mile round trip to purchase cat litter and a much longer journey to reclaim the
cost of her purchases from the City.
The Heigl Foundation decided to purchase a new air conditioner for the cat room and work with staff to replace the cat cages in the building. That just left the problem of getting hold of high quality cat litter…
We turned to our friends at Cat’s Pride and asked if they could help. Not content with already helping tens of thousands of shelter animals through our partnership, which
sees a portion of proceeds from every sale of their Fresh & Light Ultimate Care product go to support our mission to end animal cruelty and suffering, Cat’s Pride were more than happy to supply a few bags of litter for the folks at the CCAS.
And by ‘a few’ bags of cat litter, we mean 6700 pounds!!!
Cat’s Pride incredible donation and generosity will help to offset the CCAS’ budget by almost $2000!
Jim Creighton and Diane Perry were delighted to visit Cat’s Pride Taft plant to pick up the cat litter and deliver it to the shelter yesterday afternoon.
There was only one problem – how to fit all the boxes in their truck and trailer!
The find out more about the California City Animal Shelter check out their volunteer administered Facebook page and visit Cat’s Pride to discover how buying Fresh & Light Ultimate Care litter for your cat will help support our life saving work.
CAT’S PRIDE® INTRODUCES NEW FRESH & LIGHT ULTIMATE CARE® CAT LITTER
NATIONAL MEDIA CAMPAIGN FEATURING KATHERINE HEIGL, ACTRESS AND CEO OF THE JASON DEBUS HEIGL FOUNDATION™
CHICAGO (March 7, 2016) – Oil-Dri Corporation of America (ODC-NYSE), a leading manufacturer of quality cat litter and the inventor of lightweight litter, announces the launch of the new Cat’s Pride® Fresh & Light Ultimate Care®, a revolutionary litter that delivers the ultimate performance including 10 day odor control, the strongest clumps and low tracking. Cat’s Pride Fresh & Light Ultimate Care is the best lightweight litter and is 50 percent lighter than traditional scoopable litters.
As part of the launch, Cat’s Pride® is partnering with award-winning actress Katherine Heigl, best known for her roles in "Grey’s Anatomy", "27 Dresses" and "Knocked Up", as the face and voice of their integrated marketing campaign.
The campaign includes TV, print, digital and radio advertising. In addition, Cat’s Pride is proud to support the Jason Debus Heigl Foundation™, by donating a portion of every Fresh & Light Ultimate Care purchase to support the Foundation’s animal advocacy work.
"Cat’s Pride is excited to introduce consumers to our newest innovation in cat litter, Fresh & Light Ultimate Care. For 75 years, we’ve been committed to providing products that enrich the lives of cats and their owners," said Dan Jaffee, president and CEO of Oil-Dri, the makers of Cat’s Pride. "We are proud to partner with Katherine Heigl and the Jason Debus Heigl Foundation as they work to end the needless suffering of animals."