Remember Me Thursday 2017

Remember Me Thursday®, the global awareness campaign that shines a light on pets abandoned to shelters and rescues, by uniting both individuals and pet adoption organizations as a single integrated voice, is now entering its fifth year.

Just 30% of pets in US households come from rescue facilities, yet each year over 2.7 million healthy, adoptable, shelter animals lose their lives without ever finding a home. Orphan pets should live in forever homes, not die waiting for them.

On Thursday, September 28, 2017, you can be a catalyst for change by getting everyone you know on social media to discuss pet adoption and share the Remember Me Thursday® message.

“Millions of beautiful, adoptable pets will lose their lives in 2017,” states Mike Arms, President and CEO of Helen Woodward Animal Center. “We all come from different countries, cultures, and backgrounds, but together, we can raise our voices and share one life-saving message and literally save millions of pets on this one day.”

In the previous four years of the campaign, 180 countries have supported the movement with hundreds of thousands of individuals and more than 700 separate animal welfare groups around the globe holding candle-lighting ceremonies of their own, spreading the message on social media, visiting the Remember Me Thursday web site, or lighting a virtual candle.

Celebrities have also used social media to share the adoption message and save orphan pets. In 2014 Jason Debus Heigl Foundation co-founder Katherine Heigl was the official spokesperson for Remember Me Thursday®. Visit her luminary page here.

#RememberTheRescue on #RememberMeThursday by tweeting, tagging, posting or sharing the beauty and life-saving significance of pet adoption on social media. To help inspire you further, the Remember Me Thursday site is packed with suggestions, ideas and images for your post and ways in which you can get involved.

Show your support for Remember Me Thursday® and make a difference today!

Cat's Pride Partners With Katherine Heigl & The JDHF To Promote Animal Welfare

CAT’S PRIDE® INTRODUCES NEW FRESH & LIGHT ULTIMATE CARE® CAT LITTER
NATIONAL MEDIA CAMPAIGN FEATURING KATHERINE HEIGL, ACTRESS AND CEO OF THE JASON DEBUS HEIGL FOUNDATION™

CHICAGO (March 7, 2016) – Oil-Dri Corporation of America (ODC-NYSE), a leading manufacturer of quality cat litter and the inventor of lightweight litter, announces the launch of the new Cat’s Pride® Fresh & Light Ultimate Care®, a revolutionary litter that delivers the ultimate performance including 10 day odor control, the strongest clumps and low tracking. Cat’s Pride Fresh & Light Ultimate Care is the best lightweight litter and is 50 percent lighter than traditional scoopable litters.

As part of the launch, Cat’s Pride® is partnering with award-winning actress Katherine Heigl, best known for her roles in "Grey’s Anatomy", "27 Dresses" and "Knocked Up", as the face and voice of their integrated marketing campaign.

The campaign includes TV, print, digital and radio advertising. In addition, Cat’s Pride is proud to support the Jason Debus Heigl Foundation™, by donating a portion of every Fresh & Light Ultimate Care purchase to support the Foundation’s animal advocacy work.

"Cat’s Pride is excited to introduce consumers to our newest innovation in cat litter, Fresh & Light Ultimate Care. For 75 years, we’ve been committed to providing products that enrich the lives of cats and their owners," said Dan Jaffee, president and CEO of Oil-Dri, the makers of Cat’s Pride. "We are proud to partner with Katherine Heigl and the Jason Debus Heigl Foundation as they work to end the needless suffering of animals."

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The Plight Of Cats

Ah, cats. Never have cats garnered more attention than in the age of social media. The hilarious antics of these cuddly fur balls are the
subject of countless photos, videos and memes. Show us someone who claims they haven’t laughed at a cat on social media, and we’ll show you
someone who has never used social media.

The Plight Of Cats

But there is hidden dark side behind all of those adorable cats: they have owners who cared enough to chronicle them, while millions of
cats do not. According to the Humane Society of the United States, an estimated
3.4 million cats enter U.S. shelters every year. Of those, 41% will be euthanized.

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